
Become a Sponsor
Join us inside one of off-road cycling’s most historic western destinations.
Why Partner With Us?
Teaming up with Life Time The Rad Dirt Fest is more than a sponsorship, it’s an adventure. We seek to create deeply integrated sponsorships that expose your brand to our passionate community of gravel athletes through unique activations and meaningful connections.
What Our Sponsors Have to Say
Hear why industry brands and leading organizations choose Life Time Events as part of their event marketing strategy, and see how they meaningfully activate their sponsorships.