The Rad Dirt Fest

If you have advance shipment needs, please reach out to your Life Time Account Manager (Megan or Ellie) with a description of the items, sizes, and quantities that you’re looking to ship to Trinidad, CO. Your Account Manager will be able to confirm availability and pricing based on your needs. 

Exhibitors who have shipped items in advance should be prepared to carry their items from the Space To Create building (where items will be received) to their booth location.

Friday, September 25 | 9AM–12:30PM | Expo Load-In

*All vehicles must be clear of the expo footprint by 11:30AM

All exhibitors must load into the expo Friday morning. Please designate your preferred load-in time within the form below. Please arrive at the date/time we confirm via email to allow for a smooth load-in process for all exhibitors. All exhibitors must check in with expo staff at the Exhibitor Check-In tent (in front of the Space To Create building) upon arrival for their scheduled load-in.

Saturday, September 26 | 9AM-11AM | Finish Festival Load-In 

All sponsors must load into Finish Festival Saturday morning beginning at 9:00 AM and must be “race ready” by 11AM.

POWER: Power will be accessible within the expo if needed. Brands are responsible for equipment (cords, power strips, etc.) to access power. If you need access to electricity for a successful activation, please request this amenity within the form below.

EQUIPMENT & OTHER INCIDENTALS: Please prepare to bring what you need for a successful expo experience, including tables, chairs, sandbags or other tent weights. If you have any specific challenges or needs, please reach out to your Life Time contact (Megan or Ellie). Tents must be weighted at all times. 

Street parking is limited but available on side streets near the Expo. Public Parking is available a few blocks from the expo. We encourage all exhibitors to carpool when possible.

BOOTH ASSIGNMENT: Ultimately, space will be assigned by Life Time based on contract requirements, power needs, and the products being displayed. All exhibitors will receive confirmation of booth assignment prior to the event. Exhibitors are not to activate outside of their assigned booth space.   

BOOTH SET UP & RESTRICTIONS: Exhibitor’s materials must fit within the assigned booth space and may not obstruct walkways, exits, general view, and other exhibitors. Exhibitors are not to activate outside of their assigned booth space. No handouts or flyers may be passed out or posted outside of the assigned booth space. This will be strictly enforced. Expo management strictly prohibits subletting of booth space. This means that the only company permitted to activate within a specific booth space is the one that signed a contract with Life Time. Exhibitors may not share their booth space or use their space for any other reason without prior written approval from Life Time. Exhibitors must remain open at all times during expo hours. The expo is non-exclusive.  

VEHICLE ON DISPLAY: Vehicles are allowed within the expo footprint, weather permitting and pending approval from Life Time. Please indicate within the form below if your activation plans include a vehicle on display.

Alcohol is not permitted at the Expo. Sampling and/or selling F&B is permitted, pending Life Time approval. Please share your requested F&B plans within the form below for review and approval.

Products with the event logo, name, etc. may not be sold, displayed or distributed without prior written approval from Life Time. Management reserves the right to restrict and remove any product it deems objectionable (includes products, persons, objects, conduct, etc.) for health, safety or other reasons. This may include products in conflict with sponsors. 

Exhibitors agree to comply with local, city and state laws, ordinances and regulations. Exhibitors are responsible for all fire precautions.  

Please refer to https://www.lifetime.life/media.html for Life Time’s Insurance requirements. Exhibitors must adhere to these requirements and provide documentation if requested by Life Time.  

Life Time is not responsible for brand materials. Brands are responsible for securing all valuables. Life Time is not responsible for lost, damaged, or stolen property. Security is not provided during the expo at the event. Please have your booth staffed at all times.

For Sponsors/Exhibitors approved to stay for the Finish Festival on Saturday
(9/26), there will be overnight security on Friday night starting at 8:00 PM.

Friday, September 25 | 7PM-9PM | Expo Load-Out

All exhibitors must wait until the close of the expo at 7:00 PM on Friday to begin load-out. Vehicles will not be permitted to move within the expo until after 7:00 PM. Exhibitors have until 9:00 PM on Friday to complete their load-out from the expo. 

For Sponsors/Exhibitors approved to stay for the Finish Festival on Saturday (9/26), booth locations will remain the same. There will be overnight security on Friday night starting at 8:00PM.

Saturday, September 26 | 7PM-9PM | Finish Festival Load-Out

All sponsors must wait until 7:00 PM on Saturday to begin load-out. Vehicles will not be permitted to move until after 7:00 PM. Sponsors have until 9:00 PM on Saturday to complete their load-out from the Finish Festival. 

Finish Festival is a sponsor-only activation opportunity during the event weekend. Exhibitors may participate only with an expanded contract coordinated through their sales representative. The Finish Festival schedule is outlined above, and all sponsors must confirm their activation plans using the form below.

Finish Festival is designed as a celebratory experience for riders, and activations here may feel different from a typical Expo presence. Think community, celebration, and post-ride fun!  

Successful Activation Ideas Include: 

• Recovery-focused activations – shade, lounge chairs, ice, etc. 

• Music and interactive photo opportunities 

• PR or finish-time celebrations 

• Light refreshments (please confirm with your Account Manager before planning food/beverage elements, as some restrictions may apply) 

Lodging Needs:

Looking for a convenient and affordable place to stay during The Rad weekend? Look no further than our preferred lodging partner, HotelPlanner!

By booking through our preferred partner, you can take advantage of special rates and discounts that are exclusive to our race attendees. So why wait? Book your lodging with HotelPlanner today and get ready to enjoy a comfortable and hassle-free stay during the race!

Hotel Planner