The Rad Sponsors
Our partners and sponsors, along with the city of Bentonville — provide us with all the resources, insight and love for the sport to put on such an extraordinary event that’s cherished by the cycling community.
Elevating the Experience
By working with committed partners who play a significant role in each event, Life Time is able to provide premium experiences designed to highlight and fulfill training at any level.
From course design to ensuring each event is made to engage with participants, family, friends and the community — it’s not just a race to the finish, it’s an event from the start.